Positioning & messaging
Clarifying what you do, who it is for and why it matters through audience insight, narrative development, value propositions and message architecture.
Strategic
communication.
I help organisations make complex science, technology and environmental work clear, credible and useful to the people who need to understand it.
Discuss a communication projectThe fit
For work that deserves to be understood.
This work is for organisations with substantial ideas, evidence or technical capability that need a clearer story, stronger content, or a more purposeful way to reach the audiences that matter.
- Space and Earth observation organisations
- Climate, sustainability and environmental organisations
- Science, research and technology businesses
- Mission-led, public-interest and policy-facing initiatives
- Teams working with scientific, technical or policy-heavy subjects
What this can include
From a clearer story to a plan people can use.
The appropriate scope depends on the challenge, audience and your team’s capacity. Most engagements draw from one or more of these areas.
Content & editorial strategy
Planning useful content across websites, publications, reports, articles, case studies and thought leadership—grounded in audience needs and organisational priorities.
Engagement & communication planning
Creating practical plans for campaigns, stakeholder engagement, public engagement, partnerships, launches and events.
Subject-matter grounding
Accurate without being inaccessible.
My work is grounded in experience across science, space, Earth observation, sustainability and technology. I help teams communicate research, data and innovation accurately without expecting every audience to arrive with specialist knowledge.
The aim is not to make complex work sound simpler. It is to preserve the substance, make its relevance clear and support better understanding and decision-making.
Ways of working
The right route for the scope.
Organisation projects
Strategic, multi-part delivery
Communication strategies, content programmes, campaigns and retained support are delivered through Impact Orbit Collective, the practice I founded and direct.
Visit Impact Orbit Co. (opens in a new tab)Focused contributions
Defined advice and expertise
Strategy reviews, workshops, event sessions and editorial input can be arranged directly when the scope is well defined.
Start a conversationNext step
Start with the context.
Tell me about your organisation, the audience you need to reach, what you are trying to achieve and any relevant timescale. I will reply with questions, a suggested next step or a referral to the more appropriate route.