Digital direction
Auditing your current digital estate, understanding audience needs and setting realistic priorities for websites, platforms, content, measurement and investment.
Digital strategy
& systems.
I help organisations make their digital presence, content and workflows clearer, more useful and easier to maintain.
Discuss a digital projectThe fit
A stronger foundation for work that needs to last.
This is for teams whose website, content, data or internal processes no longer reflect how they work—or make routine work harder than it needs to be.
- Organisations with an underperforming or difficult-to-maintain website
- Teams publishing content without a clear structure, ownership or purpose
- Growing organisations with disconnected tools, forms or workflows
- Mission-led teams that need proportionate, accessible digital systems
- Leaders who need clearer evidence of what their digital activity achieves
What this can include
Make the important work easier to find, run and improve.
The starting point may be a website, a content workflow or a question about tools and data. The goal is a useful, maintainable system—not technology for its own sake.
Websites & content systems
Creating better information architecture, content models, publishing workflows, governance and accessible website foundations that teams can sustain after launch.
Data, automation & improvement
Establishing practical measurement, form and CRM journeys, lightweight automation and responsible use of AI to reduce repetition and support better decisions.
A practical approach
Useful first. Maintainable always.
Good digital work is not a collection of platforms. It is a clear route between people, information and action—designed around what your audiences need and what your team can realistically maintain.
I prioritise accessible, content-first systems with clear ownership, sensible documentation and proportionate technology. That means fewer disconnected tools, less manual effort and a stronger basis for future improvement.
Ways of working
The right route for the scale of the work.
Organisation projects
Strategy, systems and delivery
Digital audits, website projects, content-system design, workflow improvement and multi-part implementation are delivered through Impact Orbit Collective, the practice I founded and direct.
Visit Impact Orbit Co. (opens in a new tab)Focused advisory
A clear outside perspective
A review of a website, content operation, analytics setup or proposed digital approach can be arranged directly where the question and desired output are well defined.
Start a conversationNext step
Start with what is not working.
Tell me what you are trying to improve, who uses it, what currently gets in the way and any relevant timescale. I will reply with questions, a suggested next step or a referral to the more appropriate route.